What Drives Us

I’m in the process of recording these articles in a series of videos.  Click the image to the left to watch them.  While there, be sure to subscribe to the channel.

-Tony Schaefer

NOTE: I’m in the Process of recording these articles in a series of videos.  Check out [Get Better Mileage] on our Youtube channel.  While there, be sure to subscribe to the channel.

Consider this: stores and restaurants almost always have some type of music playing. Multiple studies have shown that when stores play popular songs, shoppers spend more time thinking about the music and less time focusing on shopping. Restaurants will play mildly faster-paced music during high-volume periods so patrons will eat and leave faster allowing them to turn more tables. When retail stores play classical music, shoppers are more likely to make high-ticket purchases; slow music creates a relaxed feeling and shoppers are inclined to spend more.

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