Timeline: 00:00 Show Start
05:53 Membership Tier(s)
07:00 We Won’t Car Our Way Out of This
09:00 GM’s Norway commercial was Tone Deaf and Misleading
16:55 AirStream to Make Electric Assist Campers for EVs
23:00 This Week in Tesla
32:55 Looking at the Texas power situation
1:01:30 Shout-outs and Go Home
This week we spend the entire show discussing EV marketing and what works and what doesn’t. We look at Matthew Teske’s Project Loveday video, a commercial for Tesla. Learn more about Matthew at http://www.teskedesign.com
NOTE: I’m in the Process of recording these articles in a series of videos. Check out [Get Better Mileage] on our Youtube channel. While there, be sure to subscribe to the channel.
Consider this: stores and restaurants almost always have some type of music playing. Multiple studies have shown that when stores play popular songs, shoppers spend more time thinking about the music and less time focusing on shopping. Restaurants will play mildly faster-paced music during high-volume periods so patrons will eat and leave faster allowing them to turn more tables. When retail stores play classical music, shoppers are more likely to make high-ticket purchases; slow music creates a relaxed feeling and shoppers are inclined to spend more.